Having Google Analytics set up correctly on your website is essential if you want to use data to help grow your business.
You need to collect the correct data. If you don’t have the right information, then you’re making decisions based on polluted data which will lead to bad decisions and bad outcomes.
90% of all websites don’t have Google Analytics set up correctly and aren’t collecting the right data needed to make sound business decisions.
Using data as a competitive advantage is great, but only if you’re collecting the correct information.
The surprising thing is many large companies with all their resources don’t have their analytics set up correctly.
We’ll make sure your Google Analytics is set up correctly and analyze your data for missed opportunities. We’ll show you what is essential to measure and what is not, and advise you on the next steps needed to improve your business.
USING DATA TO GROW YOUR BUSINESS